Jana-Katharina Herding

Jana-Katharina Herding currently serves as the Brand Manager Accounts Europe at BIRKENSTOCK since September 2023. Prior to this role, Jana-Katharina held various positions at Kapten & Son from September 2019 to September 2023, progressing from Junior Influencer Marketing Manager to Influencer Marketing Manager and then to Senior Influencer Marketing Manager. Earlier experience includes a position as a Student Assistant at FIEGE, where a master thesis was developed after an internship in Business Development. Additional roles included Trade Marketing Intern at Olympus Deutschland GmbH and Student Assistant and Social Media & Influencer Marketing Intern at Kapten & Son. Jana-Katharina holds a Master of Science in International Business Administration with a focus on International Marketing from Aalborg University (2017-2019) and a Bachelor of Arts in International Business Administration from Fachhochschule des Mittelstandes Bielefeld (2013-2016).