Seyfettin Etisoy is currently a Sales Planning Analyst for Europe at BIRKENSTOCK since August 2023. Previous experience includes serving as an Alternative Channels Thesis Student at Henkel, where Seyfettin focused on the B2B adoption of end consumer-oriented innovations, as well as a Sales and Alternative Channels Intern. At GROHE, Seyfettin worked as a Working Student in the Projects Channel EMENA, responsible for preparing CRM pipeline reports and analyzing data to support project segment leaders. Additional roles include Applied Marketing Seminar Student at L'Oréal, working on plastic-free innovations, and Business Project Student at Ferrero, where a marketing strategy was developed to increase customer retention. Seyfettin holds a Master's Degree in Marketing from the University of Cologne and a Bachelor's Degree in Business Administration from Middle East Technical University.
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