Francisco Javier Alonso Sanchez

Private Label Manager at Biscuit International

Francisco Javier Alonso Sanchez is an experienced professional in the FMCG and telecom sectors, currently serving as Private Label Manager at Biscuit International since April 2021. Previously held roles include Key Accounts Director and Country Manager at Tierra y Oro S.A., where full P&L management was overseen. Francisco also worked as Commercial Director at Melitta Group Iberia, focusing on FMCG and electro categories, and as Operational Marketing Director at France Telecom for the residential market. Early in the career, roles included Sales/Trade Marketing at Procter & Gamble, covering major brands, and an Assistant Auditor position at Arthur Andersen. Educational credentials include a degree in Economics from Universidad Autónoma de Madrid.

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