Marc Lauverjat

Head Of Product & R&d at Biscuit International

Marc Lauverjat has a diverse work experience in the field of marketing and product development. Marc is currently working as the Head of Product & R&D at Biscuit International. Prior to this, they served as the Responsable Marketing Groupe at Mulder, where they created and implemented marketing practices and tools to support commercial development. Marc also led the strategic product offering and achieved significant accomplishments such as establishing a centralized product division and launching innovative packaging solutions.

Before Mulder, Marc worked at DAILYCER FRANCE as the Business Development Manager - Responsable Pôle Produits Marketing, Packaging & R&D. In this role, they managed various teams and was responsible for driving overall product activities, marketing strategies, and market expansion. Marc successfully tripled the company's revenue in Australia within three years and directed strategic innovation projects.

Prior to DAILYCER FRANCE, Marc was the Responsable Marketing Céréales Europe at DE-VAU-GE Cereals Holding GmbH, where they defined product strategy and coordinated cereal projects across Europe. Marc also reengineered product value and achieved cost reduction targets.

Earlier in their career, Marc worked at DAILYCER FRANCE as the Responsable Marketing, leading product marketing activities and managing client projects. Marc contributed significantly to the category growth of a leading Spanish retailer and successfully launched snacking ranges.

Marc's professional journey began at Wessanen, where they held various roles in project management and business development.

Marc Lauverjat has a Master en administration des affaires degree in MBA Marketing from the University of Colorado Denver Business School, which they obtained between 1996 and 1998. In 2019, they completed a program on Conception et pilotage d'une stratégie marketing digital from VISIPLUS academy. Between 2018 and 2019, they also attended VISIPLUS academy for a course on Chef de projet web. Furthermore, Marc Lauverjat holds a Maîtrise degree in Economie et Finance from the University of Paris I: Panthéon-Sorbonne, which they earned from 1991 to 1995.

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Timeline

  • Head Of Product & R&d

    January, 2021 - present