Xiaohui Zhu

Xiaohui (Robin) Zhu serves as the Director of Corporate Service at Bison Transport Inc., overseeing critical programs such as Fuel and Licensing, with a focus on optimizing operational efficiency for significant cost centers. Since joining Bison in May 2012, Xiaohui has held various leadership roles, achieving notable milestones, including a 5-year strategy that successfully reduced costs by $9 million in just three years. With a strong background in analytical support and cross-functional team leadership, Xiaohui has contributed to strategic growth initiatives, such as the development of the Bison Plus program. Xiaohui holds a Bachelor of Commerce (Honors) in Supply Chain Management and Finance from the Asper School of Business, along with CCLP candidacy in Logistics and Supply Chain Management from CITT.