Andreea Serban is an experienced Web Analyst at Bitdefender since July 2021, previously serving as a Digital Performance & Analytics Expert at Vodafone from May 2020 to June 2021, where responsibilities included developing reporting frameworks and overseeing digital asset performance analytics. Prior experience includes a role as Digital Marketing Team Lead at IBM from August 2014 to April 2020, specializing in Adobe Experience Manager and Google Analytics, along with various marketing and content management roles. Andreea holds a Master’s Degree in Economic Cybernetics and Quantitative Economics from Academia de Studii Economice din București and another Master’s Degree in Business Intelligence from Athens University of Economics and Business, complementing a Bachelor’s Degree in Economic Cybernetics.
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