Prateek Godiyal

Prateek Godiyal has a diverse work experience in various roles related to web analytics and e-commerce. Prateek is currently working as an Ecommerce Web Analyst at Tribute Technology since 2023. Prior to this, they worked at Publicis Sapient as a Senior Associate in Digital Analytics from 2019 to 2023. In this role, they performed detailed analysis for holiday period sales, generated data-backed insights to enhance customer experience and revenue, among other responsibilities.

Before joining Publicis Sapient, Prateek held the position of Senior Web Analyst at Accenture from 2017 to 2019. Here, they prepared test cases for assessing analytics configurations on client websites, conducted Root Cause Analysis for failed test cases, and raised defects in the JIRA tool.

Prateek also worked as an Assistant Manager in Research & Web Analytics at WNS Global Services in 2017, where they supported a leading UK e-retailer specializing in luxury fashion goods and contributed to trend-based sales across three websites.

Prior to that, Prateek served as an Associate Process Manager in Web Analytics at eClerx from 2015 to 2017. Here, they gained exposure in e-commerce and site optimization, interpreted and presented data in a new perspective.

At the initial stages of their career, Prateek held roles as a Web Analytics & Operations professional at Hewlett-Packard from 2013 to 2015, where they developed foundational skills in data analytics, and as a Marketing Intern at Octane Marketing Pvt. Ltd. in 2013, where they focused on content editorial, website design, and video production for marketing purposes.

Prateek Godiyal completed their Bachelor of Business Administration (B.B.A.) degree in Marketing from Amity University, from 2008 to 2011. Prateek then pursued a Masters in Marketing Management from Savitribai Phule Pune University, from 2012 to 2014.

In addition to their formal education, Prateek has obtained several certifications to enhance their skills and knowledge. Prateek obtained a certification in Digital Marketing Management from Web Marketing Academy in July 2014. Prateek also holds certifications from Adobe, including Adobe Certified Expert - Analytics Business Practitioner (April 2022) and Adobe Target Business Practitioner (August 2021). Prateek has a Google Analytics Certification from Skillshop obtained in March 2023, and a GAIQ (Google Analytics) certification from Google obtained in March 2022.

Prateek has pursued certifications in data analysis as well. Prateek is a Microsoft Certified: Data Analyst Associate in PowerBI (July 2021) and has Microsoft Certified: Azure Fundamentals certification obtained in May 2020. Prateek is also an Optimizely Platform Certified professional, obtained in September 2016. Lastly, they hold a Content Marketing certification from HubSpot obtained in April 2017.