Roberto Morón Martinez

Roberto Morón Martinez is an experienced professional in the digital entertainment and gaming sectors, currently serving as the Head of VAS & Gaming at Bitel Perú since July 2017. In this role, Roberto leads the strategy and implementation of the digital entertainment ecosystem, focusing on product development and platform creation to enhance customer attraction and retention. Previous positions include Manager of the Esports & Gaming Department, where Roberto guided Bitel's entry into the esports market, and Vice Manager of the VAS Department, overseeing projects and commercial strategies. Roberto's earlier experience includes roles in commercial management and product analysis in various companies, including Inmobiliaria, Telefónica Perú, and Pacífico Seguros. Roberto holds a Digital Marketing degree from Northwestern University - Kellogg School of Management and a Bachelor's in Business Administration from Universidad de Lima.