Samantha Citro Alexander

CEO & Co-Founder at Bitewell

Samantha Citro Alexander has held a number of positions in the past 8 years. In 2020, they became the CEO & Co-Founder of Bitewell, a company dedicated to making healthy eating simple and accessible for teams. From 2018 to 2020, they were the Director of North America Consumer Engagement & Integrated Marketing at Smashbox, and the Chief Of Staff to Global Brand President and Director of Brand Strategy & Operations at Clinique. In 2017, they were the Vice President at IMMUNOCOLOGIE, and in 2016 they were the CAO & Chief of Staff Research Analytics at Bridgewater Associates. Finally, from 2013 to 2016, they were the Sales Marketing Manager at JUARA Skincare, where they worked with the founding team to grow the brand, manage the field team, and create digital marketing.

Samantha Citro Alexander holds a Bachelor of Fine Arts (BFA) in Drama from New York University.

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Denver, United States

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Bitewell

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Bitewell is the world's first fully shoppable, personalized meal planning tool.


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