Bitly
Jacob Segerman is an accomplished Senior Website/SEO Marketing Manager with extensive experience in managing digital marketing strategies across various organizations. Currently at Bitly, Segerman oversees the marketing website, SEO, and analytics, while also contributing to user experience improvements through A/B testing. Previous roles include Senior Website/SEO Marketing Manager at Jobvite, where Jacob managed all SEO initiatives and collaborated with product teams, and Head of SEO at StubHub, where Jacob developed global SEO strategies and led cross-functional teams. Segerman's expertise spans SEO audits, digital marketing, and analytics, underpinned by a Master of Business Administration from Indiana Wesleyan University and a Bachelor of Arts in Spanish from Northern Arizona University.
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