Liz Paschen is an accomplished product manager with extensive experience in leading product development and optimizing digital strategies. Currently serving as Group Product Manager at Bitly since April 2022, Liz has successfully expanded the product portfolio by launching the Pages product and Bitly Ads. Previously, as Senior Product Manager at AdAction from March 2018 to April 2022, Liz focused on mobile user acquisition and developed tools to enhance campaign performance. Earlier roles include Engagement Manager at Effective Inc., Strategic Account Manager at AdAction Interactive, and Senior Manager of Client Services at Guest Research, Inc. Liz's career began at JCPenney, where leadership roles included Merchandise Execution Manager and Sales Manager. Liz holds a BBA in Managerial Marketing from Kent State University.
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