Tirath Singh

Tirath Singh has over 15 years of experience in marketing operations and management. Tirath is currently the Director of Marketing Operations at Bitmovin, where they are responsible for running strategic projects to optimize revenue and growth. In this role, they manage the marketing and sales tech stack and creates scalable processes for data governance and integrity.

Prior to their current role, Tirath was the Head of Marketing Operations at Dext, where they developed world-class marketing capabilities and managed a B2B email marketing team. Tirath also managed over 1,000 campaigns annually and implemented lead nurturing programs to move prospects through the marketing and sales funnel.

Before Dext, Tirath worked as the Director of Marketing & Communication at Hcentive, where they led the development of marketing plans and managed a $2M budget. Tirath also oversaw the creative execution of collateral materials.

Tirath's experience also includes being a Senior Manager of Marketing Operations at Cvent, where they coordinated with regional marketing managers to create and implement marketing strategies. Tirath optimized integrated campaigns and implemented lead management processes.

Additionally, Tirath has experience working as a freelancer and as a Senior Executive of Account Management at Madison Outdoor Media Solutions, where they managed accounts for various clients and developed media strategies for brand promotion.

Overall, Tirath Singh has a rich background in marketing operations, with a focus on developing and executing scalable processes, managing marketing technology, and optimizing campaigns for revenue growth.

Tirath Singh's education history begins in 1999 when they enrolled at the University of Mumbai. Tirath completed a Bachelor's degree, with a focus on Economics, Psychology, and Geography, in 2002. Following this, they pursued higher education at Savitribai Phule Pune University, where they obtained a Master of Business Administration (MBA) degree in 2005. Tirath'sfield of study during their MBA program was Business, Management, Marketing, and Related Support Services.

In addition to their formal education, Tirath Singh also obtained several certifications. These include the Conversation Marketing Certification from Drift in June 2022, the Google Analytics for Beginners certification from Google Analytics Academy in June 2022, the Learning Data Analytics: 1 Foundations certification from LinkedIn in January 2022, and the Content Marketing, Email Marketing Certified, Growth-Driven Design, and Inbound Marketing certifications from HubSpot Academy in November 2021. Furthermore, they acquired the Excel: Implementing Balanced Scorecards with KPIs certification from LinkedIn in September 2021 and the Building Resilience certification from LinkedIn in April 2021. Earlier certifications include Circl Leader as Coach from Circl® in February 2021, Creating an HTML Email Newsletter from LinkedIn in August 2020, Excel Data Visualization: Mastering 20+ Charts and Graphs from LinkedIn in May 2020, Negotiation Skills from LinkedIn in May 2020, Marketing During a Crisis from LinkedIn in April 2020, Ryan Holmes on Social Leadership from LinkedIn in April 2020, SEO Foundations from LinkedIn in December 2019, Content Marketing: Blogs from LinkedIn in November 2019, Google Ads (AdWords) Essential Training from LinkedIn in October 2019, and Mobile Marketing Foundations from LinkedIn in October 2019.