Diana Álvarez Pineda

Diana Álvarez Pineda is an experienced marketing professional with a diverse background in activation strategy and product marketing. Currently serving as Activation Strategy Manager at Bitso, Diana oversees initiatives related to Bitso Card, Web3 Wallet, onboarding, and money movement. Prior experience includes a significant role at Huawei as Regional Marketing Lead for Huawei Mobile Services in Latin America, managing social media, PR, and comprehensive marketing campaigns for various HMS products. Diana also held positions at Huawei as Regional Marketing Manager for AppGallery and Business Development Manager, leading marketing efforts and partnerships across the region. Additional roles include multimedia and content leadership at Chilango and Unocero, as well as founding and directing a digital marketing agency. Diana holds a degree in Accounting and Finance from Universidad Marista de Mérida and completed an academic exchange program in Business Sciences at Universidad Complutense de Madrid.