Bitso
Guilherme Balbino Castro is a seasoned marketing professional with a rich background in product marketing and brand management. Currently serving as a Product Marketing Manager at Bitso since June 2023, Guilherme previously held the position of Marketing Analyst at XP Investimentos from June 2019 to July 2023. Earlier experience includes a marketing role at MetLife Brasil from June 2014 to June 2019 and an internship at Philips Healthcare in 2013. Guilherme holds a Certificate in Marketing Management from Insper Instituto de Ensino e Pesquisa (2017-2018) and a degree in Administration with a focus on Marketing from ESPM Escola Superior de Propaganda e Marketing (2010-2014).
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Bitso
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Bitso is the leading Latin American cryptocurrency platform with an active community of over one million users. The company offers two main products: the Bitso App for new or experienced cryptocurrency users to buy, sell, send, or receive crypto in a simple and intuitive way; and Bitso Alpha, a professional-grade crypto trading platform.