Jairo Puerta Sales Executive Sr Specialist

Jairo Puerta is a Sales Executive Sr Specialist at Bitso since August 2025, responsible for commercial development in Bitso Business across Colombia, Ecuador, Peru, and Chile. Previously, Jairo held various leadership positions, including Sales Manager Latam at ALPS - Payment Solutions, Head of Sales Latam at Red Efectiva, and Head of Sales at PayCash, where responsibilities included driving sales and expanding product reach in Latin America. Jairo also served as CFO at Grupo Zur, managing administrative and operational functions, and worked at BBVA Colombia in cash management roles, enhancing treasury solutions for a diverse portfolio of clients. Jairo holds a Master's degree from Universidad EAFIT and additional qualifications in finance and business administration.