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Audrey Richard

Digitalization - Specialist E-commerce And CRM at BITZER

Audrey Richard is a seasoned professional with extensive experience in digitalization, sales, and marketing within the industrial sector. Currently serving as a Digitalization Specialist for E-Commerce and CRM at BITZER Kühlmaschinenbau GmbH since March 2011, Audrey's role encompasses requirements definition, functions testing, troubleshooting, and training, alongside coordinating with the IT department and communicating effectively with internal and external stakeholders. Previous positions include Sales and Marketing Coordinator for Northern Europe and the Baltic States, where responsibilities included developing and implementing marketing strategies, managing marketing budgets, and supporting strategic sales initiatives. Audrey's expertise is further demonstrated through roles such as Assistant to the Director of Sales and Business Manager at 3CAP Technologies. Educational qualifications include a Master's degree in International Business and Management from Ecole Supérieure de Commerce International, complemented by study periods at Hochschule Osnabrück and Universität Passau.

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