Peter Wilson

Peter Wilson started bizmktg.com in 2012 because he was tired of seeing small businesses waste their marketing investment on things that didn’t actually grow their business. He helps businesses win online by optimizing each piece of their marketing mix. This drives down their “cost per lead” so they get more new customers for each dollar spent. He loves to ski, snowboard, fish, play squash and spend time with his family. His current favorite books are the “Aubrey–Maturin series” by Patrick O’Brian and “The Ideal Team Player,” by Patrick Lencioni.