Adam Sellerstam

Adam Sellerstam is an experienced ecommerce analytics and optimization strategist currently at Björn Borg since January 2024. Previously, Adam served as an insights and analytics consultant at Curamando from August 2022 to January 2024 and held the role of digital analyst at Beet from March 2021 to September 2022. Adam's career includes a position as conversion manager at SiteGainer, where conversion optimization was driven by digital analysis. As a business development manager at A3A Mobile from December 2015 to July 2019, Adam focused on analyzing and optimizing business models while ensuring the achievement of KPIs. Adam also led the customer service organization for a startup during that time. Earlier roles included an internship as a web analyst at Swedbank and various positions at 3 Sverige from July 2010 to December 2015. Adam holds a qualified higher vocational diploma in digital analytics from Medieinstitutet, completed in 2019.