Daniel Grohman

Daniel Grohman is the Business Development Director at Björn Borg. Daniel was previously the Group CFO & Buying Director at Efva Attling Stockholm AB from September 2014 to July 2015. Prior to that, they were the Nordic Finance Director at adidas group from August 2011 to August 2014, responsible for the Nordic Finance organization consisting of the three departments; Controlling, Accounting and Credit Control. Before that, they were the Nordic Controlling manager at Adidas Group from February 2005 to June 2011. Their objective in that role was to be a true business partner to key stakeholders in the organization, ensuring that they knew their financial targets and where they stand vs their targets. Daniel was also responsible for financial reporting, analysis, yearly budgeting process, forecasting process and business case preparation for all business units in Nordic. Prior to that, they were Business Controller Nordic Operations at DHL Express from June 2001 to January 2005.

Daniel Grohman is a Master of Business Administration (M.B.A.) with a focus in accounting and finance from Stockholm University.

They are on a team with Robin Salazar - Global E-commerce Director, Joacim Sjödin - Global Sales Director, and Andreas Gran - Creative Director. Daniel Grohman reports to Henrik Bunge, CEO.