Johanna Hedbom

Johanna Hedbom is an experienced Category Manager at Björn Borg AB since May 2014, overseeing HIM, Performance HER, and KIDS clothing lines, including responsibilities for performance reviews and salary negotiations. Prior experience includes roles as a Fashion Buyer at RNB JC Retail and Brands, Tiger of Sweden, Acne Studios AB, H&M, and Junior Product Manager at Levi Strauss & Co. Knowledge spans various aspects of the fashion industry, including product development processes, sourcing, and range management. Johanna holds a BA (Hons) in Product Development for the Fashion Industry from the London College of Fashion and has a background in economic studies.