Synthia Binta Wali

Synthia Binta Wali is an accomplished marketing professional with extensive experience in digital strategy and planning. Currently serving as the Deputy General Manager at bKash Limited, Synthia specializes in digital marketing, having previously held significant roles such as Manager of Engagement & Growth at banglalink, where major initiatives included launching the Toffee Creators' Platform and organizing the Toffee Star Search show. With a strong background at Mindshare Bangladesh as a Senior Media Manager, Synthia has collaborated with notable clients including Grameenphone and GSK, focusing on campaign execution, optimization, and new business development. A graduate of the Institute of Business Administration, Jahangirnagar University, Synthia holds a BBA in Marketing and has demonstrated expertise in digital media and ad operations throughout a diverse career.