Willeke Asselbergs

Willeke Asselbergs is a seasoned campaigns strategist at BKB | Het Campagnebureau since February 2022, focusing on societal issues such as healthcare pressure, biodiversity crises, and inequality. Willeke also owns "iets leuks," a consultancy that devises creative solutions for organizations making a positive impact. Prior experience at The HEINEKEN Company included roles as Digital Creative Lead and Concept Designer for the Heineken Experience, where creative content strategies were developed to enhance e-commerce engagement. Education includes a Bachelor's degree in Communication and Multimedia Design from HU University of Applied Sciences Utrecht and a Pre-Master in Arts, Culture & Society from Erasmus University Rotterdam. Additionally, involvement in social entrepreneurship training through Starters4Communities and leadership experience in student committees contributes to a well-rounded professional background.