Kristina Schneider

Kristina Schneider is an experienced professional in employer branding and marketing, currently serving as Leiterin Employer Branding und HR Marketing at BKW AG since March 2023. Previously, Kristina held key roles at Universitäre Psychiatrische Dienste Bern (UPD) AG, overseeing employer branding and recruiting from February 2020 to February 2023. Kristina's career includes independent consultancy in communication, branding, and marketing, as well as a significant tenure at Alpiq, where responsibilities included corporate branding and sponsorship from September 2009 to December 2017. Early career roles involved leadership in marketing communications at Meyer Burger AG and communication initiatives at Swiss-Ski. Kristina holds a Master's degree in Business Communication from HWZ in Zurich, a CAS in Sport Management from Sporthochschule Magglingen, and an eingenössisches Diplom as a PR Fachfrau from SPRI in Biel.