BLA has become a market leader within the marine industry throughout Australasia. 

Featuring over 8770 product lines BLA distributes some of the most internationally trusted and respected brands available, such as Humminbird, Minn Kota, Teleflex Marine, SeaStar, BayStar, Quick, Whale and BEP being just a few. In conjunction, BLA designs and manufacture its own range of quality products with a dedicated team, that combined, have over 100 years of experience in marine design, manufacture and on water experience. 

At BLA we measure our success by the satisfaction of our customers. We strive to deliver on promises, and work consistently to provide excellent service. BLA’s products are continually being improved with programs and systems at the forefront of innovation. It is these ideals that have created our leading profile within the industry. 

Since its beginnings in 1974 BLA, Boating's Leading Accessories, has become synonymous with service, quality and a genuine passion for boating and leisure products.

Chris Soeters

This department focuses on the development, promotion, and management of products and their associated marketing strategies.

Product Marketing

This department focuses on technical sales and enhancing customer experiences across the region.

Sales and Customer Experience

This department is responsible for overseeing and strategizing sales operations to achieve business goals.

BLA

Org chart

Teams

Product Marketing

Sales and Customer Experience

Sales Management

Offices

BLA

Org chart

Teams

Product Marketing

Sales and Customer Experience

Sales Management

Offices

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