BlaBlaCar
Caroline Wilsford is a seasoned marketing professional with a strong background in product marketing, CRM, content design, user and market research. Caroline has experience working at companies like BlaBlaCar and PayPal, where Caroline held various senior managerial positions. Caroline is a results-driven individual who excels at developing marketing strategies and campaigns to drive consumer acquisition, engagement, and retention. With a focus on improving the end-to-end consumer journey, Caroline consistently delivers impactful marketing initiatives that connect consumers to products and drive business growth. Caroline holds a Master's in Management with a specialization in Marketing from ESCP EUROPE and a BBA in European Management from Lancaster University.