BlaBlaCar
Caroline Wilsford is a seasoned marketing professional with a strong background in product marketing, CRM, content design, user and market research. Caroline has experience working at companies like BlaBlaCar and PayPal, where Caroline held various senior managerial positions. Caroline is a results-driven individual who excels at developing marketing strategies and campaigns to drive consumer acquisition, engagement, and retention. With a focus on improving the end-to-end consumer journey, Caroline consistently delivers impactful marketing initiatives that connect consumers to products and drive business growth. Caroline holds a Master's in Management with a specialization in Marketing from ESCP EUROPE and a BBA in European Management from Lancaster University.
BlaBlaCar
21 followers
BlaBlaCar is the world leading long-distance carpooling platform. It’s a trusted community marketplace that connects car drivers with empty seats to passengers looking for a ride, over average distances of 300km. With 60 million members in 22 countries and over 18 million travellers every quarter, BlaBlaCar is creating an entirely new, people powered, travel network. With a dedicated member relations service, a state of the art web and mobile platform, and a fast-growing trusted community, BlaBlaCar is making travel social, money-saving and more efficient for millions of members.