Blackandgold. INSIGHTFUL BRANDING.
Vincent Blay is an experienced professional in project management and packaging design, currently serving as Directeur de clientèle at Blackandgold - BRAND IDEAS since September 2021, and previously as Chef de Projet Packaging at Black and Gold since May 2015. Vincent has held positions at Carrefour, where responsibilities included leading packaging development projects for frozen and catering categories, with a focus on collaboration with product managers and external partners. Previous roles include Assistant Chef de Projet Packaging at BCR Design Communication and Chargé d'étude at CCI Angoulême. Vincent holds a Master 2 in Communication Design and Packaging from IAE de Poitiers and has a background in electrical engineering and industrial computing from IUT GEII.
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Blackandgold. INSIGHTFUL BRANDING.
WE ARE EXPERTS IN CONSUMER EXPERIENCE PRODUCT - Brand identity, packaging design, product design RETAIL - Merchandising, instore, retail DIGITAL - strategy, UXdesign, brand content, web & app developments, SEO WE ARE EXPERTS IN CONSUMER KNOWLEDGE with BLACKBOX INTROSPECTION - Brand diagnosis, brand platform INSPIRATION - Explorative research, trends, safari, monography, experts... INOVATION - Insight generation, idea generation, wording, iterative qualitative research, focus groups… We are located in PARIS, SHANGHAI, NEW YORK, GENEVA and DUBAI. We have more than 25 yeard of experience devloping brand ideas.