Michael Barden

Michael Barden is an experienced Digital Program Manager at Blackbaud, where responsibilities include collaborating with internal stakeholders to optimize MarTech platforms and monitoring third-party tools such as Qualified, Drift, Marketo, Salesloft, and Demandbase since November 2015. Previous roles at Blackbaud include Sr. Segmentation & Targeting Analyst and Segmentation Analyst, where expertise in segmentation for marketing programs and sales prospecting was demonstrated. Barden also held the role of Account Executive and Business Development Representative at PeopleMatter, achieving notable success in generating sales leads and developing business strategies. Initial experience in the digital solutions sector was gained at Cox Digital Solutions. Barden holds a B.S. in Marketing from the Wilbur O. and Ann Powers College of Business at Clemson University, graduated in 2010.