Townsend Wardlaw

Business Development Leader at BlackFin Square

Townsend started his career in sales, commuting more than an hour each way for the privilege of making more than 120 outbound cold calls every day for a regional long distance reseller. This provided more than enough motivation to focus his efforts on attracting the attention of a better employer, and he was soon recruited to work for AT&T during the ’90s telecom and internet boom.

In 2009, Townsend elected to close its doors and has since worked with early stage, founder-led companies, helping them ‘crack the code’ of consistent and predictable growth. With tours of duty at BDM, TRW Technology Services, Lucent, and Avaya, Townsend has seen enough of big company life. In 2002, he left a secure job and hefty salary to start his own company. Three Value Logic operated as a sales consultancy and sales outsourcing company that, at its peak, delivered millions of cold calls and many more millions in revenue for their clients.


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