Sarah Dwyer

Sarah Dwyer has extensive experience in marketing and digital marketing roles. Sarah most recently served as the Head of Marketing at SmartPA, where they were responsible for defining marketing strategies, including brand and growth initiatives. Prior to that, they worked as a Digital Marketer at Nikko Asset Management Group, where they optimised email campaigns and provided leadership to the team. Sarah also served as a Customer Data Manager at the Commission for Financial Capability, where they significantly increased traffic and engagement through campaign management and user data reporting. Sarah has a background in marketing management, having worked as a Marketing Manager at Sensium New Zealand and Head of Marketing and Events at TetraMap International. Sarah has also held roles in marketing executive positions at AWF Limited and Crowe Horwath Australia. Sarah began their career in marketing at the NZ Sports Turf Institute, where they developed and executed marketing plans and managed various marketing activities. Sarah's earliest marketing role was as a marketing manager at Auckland International College. Sarah started their marketing career at City & Guilds, where they provided marketing and sales support. Throughout their career, Sarah has demonstrated strong leadership skills, strategic thinking, and a focus on data-driven decision making.

Sarah Dwyer attended the University of Gloucestershire from 1999 to 2002, where they earned a Bachelor of Arts degree in International Business & Marketing Management. Prior to that, Sarah attended The Mary Erskine School, but no specific degree or field of study information is provided for this period.