Fareeza Roche

Fareeza Roche is a seasoned marketing professional with extensive experience across various industries, currently serving as Marketing Program Manager II at Blackhawk Network since October 2014, where a notable accomplishment includes increasing promotional sales for top-tier gift card products by 25% year-over-year. Previous roles include Account Director at Sutra Communications Ltd, launching high-profile campaigns for Samsung that drove over $4M in business, and Senior Account Manager at Orangerie, where innovative marketing strategies significantly boosted brand visibility for REDTAG in the GCC. Fareeza possesses a robust background in managing marketing initiatives for Emirates Airline and has held positions in PR and account management across several organizations, showcasing a strong ability to develop and execute successful marketing strategies. Fareeza holds a Bachelor of Science in General Business with a focus on Strategic Marketing and Management from Regent's College, New York.