Jeroen Hubert

Jeroen Hubert is a seasoned executive with extensive experience in eCommerce and brand management across various industries. Currently serving as Vice President Ecommerce EMEA and Managing Director for the Netherlands, Belgium, and France at Blackhawk Network since March 2021, Jeroen also founded HEROIC, a consultancy focused on accelerating business growth. Previous roles include Chief Commercial Officer at Accell Group, where Jeroen led digital transformation and portfolio restructuring, and Global Head of Marketing Communication at IKEA, where responsibilities included brand and digital transformation on a worldwide scale. Jeroen has been instrumental in various capacities, including as a board member for 5PM and through leadership roles at Wehkamp, PepsiCo, and FrieslandCampina, demonstrating a strong track record in marketing, brand development, and product innovation. Educational credentials include advanced management programs from prestigious institutions such as INSEAD, MIT Sloan, IMD, and Harvard University, alongside a BA from Rotterdam University of Applied Sciences.