Omar Morales

Omar Morales is an experienced professional in the video game and retail industries with a robust track record in business development and category management. Currently serving as the Head of Americas Region for Video Games at Blackhawk Network since 2016, Omar leads initiatives in content, distribution, and technology for the video game category across various countries, driving significant sales growth. Previously, at Safeway, Omar held multiple director-level positions focused on private label products, overseeing nearly $1 billion in annual sales and contributing innovative consumer-centric strategies. Omar holds a B.A. in Mass Communication from California State University - East Bay and a Professional Certification in Public Relations from Rutgers University.