Berenice Figueroa

Berenice Figueroa currently serves as a Key Account Manager at Blacklane since October 2017, focusing on managing top accounts for travel agencies and engaging in B2B sales using tools such as Salesforce and Tableau. Previous roles include Event Sales Manager, where Berenice managed event agencies and outbound leads, and Junior Event Manager at La Cocina de Guille, overseeing B2B and B2C sales and on-site coordination. Berenice has also held positions as Trade Marketing Manager at Dulces Montes, Commercial Assistant for the Caribbean and Central America at Campari Group, Sales and Marketing Representative at Arrow Electronics, and Buyer at IBM. Educational qualifications include a Master's degree in Strategic Marketing and a Bachelor's degree in Marketing and Management from Universidad Panamericana, along with a semester at The University of Lethbridge.