Matheus Charcov Pereira

Matheus Charcov Pereira is a seasoned marketing professional with extensive experience in customer lifecycle management and digital marketing. Currently serving as a Senior Customer Lifecycle Manager - B2B at Blacklane since March 2023, Matheus focuses on global retention strategies, data-driven insights, and lifecycle journey management. Previously, Matheus held roles at Smartfrog & Canary as a Senior CRM Marketing Manager and Online Marketing Manager, where responsibilities included CRM strategy execution and online marketing strategy management. Early career experiences include positions at Samsung Electronics, Tramontina, and various export internships, providing a solid foundation in marketing, sales, and international trade. Matheus holds an MBA in Marketing & Communication from ESPM and additional credentials in digital marketing and e-commerce.