Peter Barber serves as the Chief Executive Officer of ATOMOS, focusing on enhancing the organization's agility and innovation in providing advanced creative tools for filmmakers and professionals. With nearly 40 years of extensive experience in video production, post-production, and technology, Peter co-founded Blackmagic Design, where multiple leadership roles were held, including President of Post-Production. Additionally, Peter is the Co-Owner and CEO of ComCrop, aimed at promoting locally-grown, pesticide-free greens, and the Founder and CEO of ZeroMile Holdings, addressing food security and supply chain resilience. Other current positions include Advisor to the CEO at U Farm Singapore and Non-Executive Director at various organizations. Notable past roles include Market Development Manager for Apple Computer in the Asia Pacific and Vice President of Worldwide Sales at Digital Voodoo.
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