Cheryl Griffin

Cheryl Griffin is an accomplished marketing professional with extensive experience in brand and shopper marketing. Currently serving as Brand Experience Manager at Blackmores Group since July 2021, Cheryl has a proven track record of developing successful marketing strategies across various companies. Previous roles include Shopper Marketing Manager at both Real Pet Food Company and GSK, as well as Activity Development Leader for Gum, Mint & Fruity Confectionery at Mars, Inc. Additionally, Cheryl has held the position of Shopper Activation Manager at Wrigley and Category Activation Manager at Unilever, demonstrating a strong expertise in category and shopper activation initiatives.