Peiling Yu

Peiling Yu has extensive work experience in marketing and brand management. Peiling started their career at Nestlé Singapore, where they held roles as a Brand Manager for confectionery brands and later as a Senior Brand Manager for ready-to-drink beverages. Peiling was involved in spearheading new product development projects and played a key role in turning around an underperforming business.

After their time at Nestlé, Peiling Yu joined BRAND'S Suntory as a Senior Regional Marketing Manager, where they were responsible for providing business and marketing direction for the Skin & Beauty Wellness portfolio in multiple Asian markets. Peiling was also seconded to the Singapore team to drive commercial outcomes for a specific product launch.

Peiling Yu then joined Suntory Beverage & Food Asia as a Senior Regional Marketing Manager, where they provided marketing direction for the Lucozade brand in Hong Kong, Malaysia, Singapore, and Thailand.

Currently, Peiling Yu is working at Blackmores Group as the International Marketing Director. Peiling has also served as the Singapore Country Manager, where they successfully rebuilt the Singapore team and achieved significant EBIT growth despite the challenges caused by the COVID-19 pandemic. In their role as the Global Brand Activation Director, they developed strategic brand and marketing directions and effectively activated them in global markets.

Overall, Peiling Yu has demonstrated their expertise in marketing and brand management across multiple industries and has a track record of achieving success in driving business performance and spearheading new product development.

Peiling Yu has a diverse education history. In 2003 and 2004, they attended QUT (Queensland University of Technology) and earned a Bachelor of Business degree with a focus on Marketing and Management. In 2022 and 2023, they pursued further education at Blackmores Group, where they completed the Vitality Brand Masters Program. This program was endorsed by the Australian Marketing Institute. Peiling also obtained additional certifications in April 2023, including Microsoft Excel at the Intermediate & Advanced level from Inspizone Pte Ltd - The Training Experts, and SCA Barista Skill (Foundation) from the Specialty Coffee Association. Additionally, Peiling undertook a module called "A Digital World" at Circus Street, although the duration and completion dates are not specified.