Sherry Li

Category & Activation Manager at Blackmores

Sherry Li is an experienced marketing professional currently serving as Category & Activation Manager at Blackmores Group since September 2025. Previously, Sherry held the position of Assistant Brand Manager at Mondelēz International from October 2024 to September 2025 and at Fonterra from April 2024 to October 2024, where responsibilities included managing the Specialty Cheese portfolio and overseeing innovation and renovation projects. Prior to these roles, Sherry worked as an Assistant Brand Manager at ecostore, successfully expanding social media engagement by 35% year-over-year from 2022 to 2023 and driving significant growth in the Ultra Sensitive category. Sherry holds a Master of Marketing from the University of Auckland and a Bachelor of Arts in Journalism from Shandong University, complemented by an exchange program in Communication and Journalism at Shih Hsin University.

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