BlackMoss Partners
Larry Black is an accomplished marketing professional with extensive experience in the financial services sector. Currently serving as Managing Partner at BlackMoss Partners since April 2020, Larry focuses on helping financial firms successfully market their brands and products. Previously, Larry held significant roles including Chief Marketing Officer at Wilshire Indexes and Global Head of Marketing at London Stock Exchange Group, overseeing global marketing efforts for the Information Services division. With a successful history at FTSE Russell leading marketing during a period of substantial growth, and a notable tenure at AllianceBernstein where Larry facilitated a shift towards digital marketing, Larry's expertise spans marketing strategy, brand development, and digital innovation. Larry's journalistic background includes key roles at The Independent and The Canadian Press, enhancing a career rooted in communications and media relations. Larry holds an Executive MBA from McGill University and a fellowship from Réseau CFJ in Paris.
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BlackMoss Partners
Tell the Right Story. BlackMoss Partners specializes in positioning, messaging, and communications strategies that drive growth for investment firms. We help create compelling narratives that transform perceptions and accelerate success. Services: Brand & Product Positioning: Developing differentiated market positions that resonate with key clients and investors. Messaging, Content & Communications Strategy: Crafting precise, powerful messaging and media strategies to ensure your brand or product connects with clients, stakeholders, and the media. Creative Strategy: Identifying the right approach to effectively reach your target audience with your story. Our Approach: Research-Driven Insights: Strategies grounded in rigorous market and client research, leveraging cutting-edge AI insights. Proven Methodology: Tested frameworks for capturing, validating, and implementing strategic positioning. Senior-Level Expertise: Partners with deep financial services and investment management experience. Why Choose BlackMoss: Our partners have designed successful engagement strategies for leading asset managers, ETF issuers, and index providers, delivering measurable growth and market impact.