Karina Swaelen 🌈

Karina Swaelen has a diverse work experience in various roles and industries. Karina is currently working as a Digital Media Consultant at Oi since March 2021. Prior to that, they were a Co-Owner at A Lemon Pie starting from March 2020.

From 2017, Karina worked at blackNgreen as a Commercial Consultant. Karina'sresponsibilities included managing the company's operations in Brazil, such as branding identity, app design, promotions, legal matters, and new business development.

Before that, they served as a Senior Brand Manager - Vichy at L'Oréal from September 2016 to May 2017. Karina also worked at TIM Brasil, where they held multiple roles, including Strategic Marketing Manager - IoT from July 2015 to September 2016, Brand Marketing Manager - Pre-Paid Internet from April 2013 to July 2015, and Senior Pricing Analyst from December 2010 to April 2013.

At TIM Brasil, they successfully led a team of brand managers, increased sales through strategic changes and campaigns, conducted competitive analysis, analyzed marketing programs' performance, and determined opportunities for optimization.

Karina's early career includes a role as a Marketing Analyst at Shell Brasil Ltda. from July 2008 to December 2010. Karina'sresponsibilities involved evaluating return-on-investment, preparing marketing forecasts, monitoring sales volume, supporting pricing strategy, and optimizing costs aligned with distribution and logistics.

Karina Swaelen attended the Pontifícia Universidade Católica do Rio de Janeiro from 2006 to 2010, where they obtained a Bachelor's degree in Industrial Engineering. In 2011, they enrolled at CUOA Business School for Business Management studies, completing their program in 2012. The following year, from 2012 to 2013, Karina attended the New York Film Academy for a 4-week workshop on Musical Theater. In 2013, they pursued a Master of Business Administration (MBA) at IBMEC, specializing in Strategic Communication, and completed their degree in 2014. Additionally, in November 2016, Karina obtained a certification in "NEW The Essentials of Digital Marketing Fast Track" from L'Oréal.