Michele Cardinal

Managing Director, Global Head Of Brand, Research & Measurement at BlackRock

Michele Cardinal, a seasoned marketing professional, currently serves as the Global Head of Brand & Reputation and Managing Director at BlackRock, leading global brand initiatives including strategy, identity, and corporate marketing. Previously, Michele was the Global Head of iShares Brand & Campaigns at BlackRock, developing a comprehensive brand strategy. Prior tenure at Visa included roles as the Head of Global Brand & Campaigns and Head of U.S. Consumer Marketing, overseeing significant marketing budgets and high-profile sponsorships. Michele has also worked at H/L Agency, J. Walter Thompson Worldwide, and GSD&M, where contributions included launching brand strategies and managing digital initiatives. Michele holds a Bachelor of Science in Communications, Advertising from The University of Texas at Austin.

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