Travis Cox

Travis Cox is a seasoned eCommerce professional with extensive experience in direct-to-consumer strategies and digital marketing. Currently serving as Vice President of DTC and Director of eCommerce at Blackstone Products since January 2022, Travis also holds the position of Franchise Investor/Owner for three Crumbl Cookies locations in Tallahassee, Florida, since February 2021. Previously, Travis acted as an Investor and Advisor for Drift.co (formerly Gentscents) from April 2017 to July 2022, and spent over 15 years at Icon Health and Fitness, where roles included Director of eCommerce and eCommerce Manager, focusing on SEO, affiliate marketing, and global business development. Earlier experience includes managing search marketing at Overstock.com. Travis holds a degree from Utah State University, where education was completed from 2000 to 2005.