Nicole Martin

Nicole (Jacoby) Martin has a diverse work experience in the field of market research and analytics. Nicole started their career at GfK Custom Research North America as an Interviewer and later became an Interviewing Supervisor. Nicole then worked at State Farm Insurance as a Marketing and Sales Coordinator. After that, they joined Escalent as a Research Associate and progressed to roles such as Analyst, Senior Analyst, and Lead Analyst Supervisor. At Escalent, Nicole designed research studies, analyzed data, and provided actionable insights for business growth. Nicole also managed various research projects of different scales. Nicole later joined Groupon as a Market Research Manager and then as a Senior Research Manager, where they designed and managed multiple global studies and analyzed data for various teams within the organization. Currently, Nicole is working at Serta Simmons Bedding, LLC as a Manager of Business & Competitive Intelligence, responsible for providing insights and intelligence to drive business success. Nicole will soon be joining Blain's Farm & Fleet (Blain Supply, Inc.) as the Director of Customer Research & Analytics.

Nicole (Jacoby) Martin has a Bachelor of Arts degree in Mass Communication-Advertising from the University of Wisconsin-Eau Claire. Nicole also has a Bachelor of Arts degree in Psychology from the same university.