James Howie

James Howie has worked in a variety of roles in the FMCG space. In 2012, they joined the founding team at PROPERCORN as Head of Foodservice and Wholesale, and achieved annual gross sales of 3. In 2017, they founded Appa Consulting to help emerging brands enter the FMCG space, specialising in sales strategy and working with clients such as Deliciously Ella, Dr. Wills, TRIBE, and White Rabbit Pizza Co. In 2018, they took on the role of Sales Director at Blanco Ni\u00f1o. Most recently, in 2019, they became a Non Exec at Olly's Olives (& Nuts!).

James Howie attended Ardingly College from 2003 to 2008 and then went on to Newcastle University where they obtained a Bachelor's degree in Theirtory from 2008 to 2011.