Brad Millett

Brad Millett began their career in 2011 when they worked as an English Department Office Assistant and Delivery Person at BYU-Idaho. Brad was also a Student at the same time. In 2014, they joined BlastX as a Senior Analytics Strategist. In this role, they provided in-depth training sessions on how to use tools like Adobe Analytics and Google Analytics, architected new analytics implementations based on established best practices for mobile, web, or other internet connected devices, and supported clients as they moved from one enterprise analytics tool. Brad was later promoted to Manager, Analytics Strategy and then to Senior Manager, Analytics Strategy. Prior to joining BlastX, Brad was a Web Analyst at BYU-Idaho, where they consulted with departments and collected and analyzed website data using Adobe Analytics and Google Analytics. Brad also developed customized web analytics strategies for departments across campus and worked with department web site management to coordinate analytics needs.

Brad Millett attended Brigham Young University - Idaho from 2007 to 2014, where they earned a Bachelor of Science in both Public Relations and Public Relations/Image Management. Brad has also obtained several certifications, including an Adobe Subject Matter Expert \u2013 Adobe Analytics Architect Master in August 2020, an Adobe Certified Expert - Analytics Architect in September 2018, a R Programming certification from Johns Hopkins University on Coursera in May 2015, a Google Analytics Platform Principles Certification in March 2014, an Adobe Certified Expert: Reports and Analytics in November 2014, a Google Analytics Individual Qualification (IQ) in September 2014, and an Inbound Marketing Certification of Excellence from HubSpot in November 2012.