Roopa Carpenter

Roopa Carpenter has over 12 years of professional work experience. Roopa began their career in 2007 as an Attorney at Latham & Watkins LLP. In 2013, they joined Hanapin Marketing as a CRO Manager/PPC Account Manager, where they conducted CRO analysis and A/B landing page testing for the company's top seven ecommerce and lead generation clients, as well as managed and mentored a team of 8-10 PPC account managers. In 2015, Roopa joined Blast Analytics as VP, Digital Experience. Roopa later served as Senior Director, Optimization and Director, Optimization, where they lead experimentation and personalization efforts with brands across a variety of industries. Finally, they were a Senior Conversion Strategist, conducting conversion research and delivering data-driven test hypotheses.

Roopa Carpenter has a Doctor of Law (JD) from American University Washington College of Law, which they obtained from 2004 to 2007. Prior to that, they attended Tufts University from 1998 to 2002. Additionally, they have obtained certifications from Optimizely, Adobe, Bing Ads, Google AdWords, Google Analytics, Google Display Advance, Google Search Advance, and Google Shopping.