Melanie King

Senior Field Marketing Manager at BLAZE

Melanie King has a diverse work experience spanning over two decades. Melanie is currently working as a Senior Field Marketing Manager at BLAZE, where they oversee all field marketing programs in a cannatech startup. Their responsibilities include creating strategies, managing budgets, executing projects, and providing support to staff.

Prior to this, Melanie founded an event production firm called Dreamers and Heroes in 2011. Melanie managed up to 70+ events per year and received recognition as one of the ten best wedding planners in the North Bay by Marin Magazine in its first year of operation.

From 2016 to 2020, Melanie was the Director of Events and Field Marketing at CannaCraft, the largest cannabis manufacturer in California. Melanie successfully orchestrated the first-ever alcohol/cannabis partnership with Lagunitas and directed the implementation of field marketing campaigns. Melanie also collaborated with sales, marketing, and executive teams to shape and guide the brand presence of various products.

Before that, Melanie worked as a Special Event Manager at Cline Family Cellars/Jacuzzi Family Vineyards, where they oversaw a wide range of public-facing events, including celebrity weddings, corporate events, and public marketplaces.

Additionally, Melanie served as the Coordinator of Professional Education at UCSF from 2001 to 2003. In this role, they were responsible for planning departmental events, obtaining grants, negotiating contracts, and hosting renowned speakers.

Melanie's earlier experience includes working as a Project Manager at Internet Archive in 2000. Melanie played a crucial role in building a state-of-the-art storage facility and ensuring lease compliance with the Presidio Trust.

Overall, Melanie King's work experience showcases their expertise in event planning, marketing, and project management across various industries.

Melanie King obtained their Bachelor's degree in Social Thought and Political Economy from the University of Massachusetts Amherst from 1991 to 1995. During the same period, they also earned a BA in English from the University of Massachusetts Amherst. Additionally, they have acquired various certifications including a Certificate of Completion from BLAZE and a Certified Marketing Specialist certification from HubSpot in December 2022. Melanie also holds a Kripalu Yoga Teacher, 200 hr. certification from the Kripalu Center for Yoga & Health. However, details regarding their CPR/AED certification, such as the institution and the year obtained, were not provided.

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Timeline

  • Senior Field Marketing Manager

    October, 2021 - present