Nada Ghanem

Vision and Mission Vision To be a reference in the financial services industry making complex banking simple and bringing the best to you. Mission Provide a wide range of state-of-the-art, innovative and competitive financial products and services, in a simple and efficient way, leveraging innovation, technology, professionalism and excellence, in order to deliver what matters to our customers, shareholders, employees and community. Values We do what we say We do it with integrity We are performance driven We are responsible corporate citizens Our four pillars "Four pillars will constantly guide our development and will always remain our focal point: Professionalism, Innovation, Excellence and Technology."​