The meteoric rise of hair brand Bleach London is best described by Time Out as  “The grungy salon that pioneered the dip-dye, then conquered the globe.” The female-led, boundary-pushing business was launched by Alex Brownsell and Sam Campbell in 2010 as the world’s first salon focused on colour. 

With a closely knit family of international premises, ever-expanding vegan product range and intuitive digital salon services, Brownsell and Campbell have reimagined the way people approach their hair. They’re on a mission to make Bleach’s expertise accessible to all, so anyone can express themselves through their hair colour affordably and informatively.   

To date, the company has sold over £30million worth of products in the UK alone and is carried in retailers including Boots, Cult Beauty and ASOS. The coveted Bleach brand, regularly featured in Vogue, Dazed, i-D and more, paired with its pioneering approach, marks a new era in digital beauty and at-home hair dyeing. 

With a team of dedicated specialists across creative, colour chemistry, styling, retail, marketing, social, digital, data and global operations, Bleach saw a 600% D2C growth in 2020 and is set to continue to expand in 2021. New market launches including the USA will continue to reinforce Bleach’s position as a leader in the £40billion hair colourant category. 

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Bleach London

Bleach London's headquarters in London, United Kingdom

Samantha Campbell

Phil Carter

Monika Dimanova

Annie Hall

The Operations Team at Bleach London is responsible for ensuring seamless day-to-day functionality across all locations and services. They manage supply chain logistics, streamline salon operations, and enhance customer experience, ensuring that the product offerings are delivered efficiently and align with the brand's innovative standards. This team plays a crucial role in supporting the growth and expansion of Bleach London by optimizing operational processes and maintaining high service quality across its salons and product distribution channels.

Operations Team

The Marketing Team at Bleach London is responsible for crafting and executing innovative strategies to elevate the brand's presence and connect with a diverse audience. This includes managing social media campaigns, developing new product launches, enhancing customer experiences, and driving e-commerce initiatives. By leveraging creative storytelling and data insights, the team aims to make Bleach London's expert hair color solutions accessible and appealing to all, fostering both brand loyalty and market growth.

Marketing Team

The Leadership Team at Bleach London is responsible for setting the strategic vision and guiding the company's innovative approach to hair color and product development. Comprising the Co-founder & Creative Director, CEO, and CFO, this team drives the brand's mission to make vibrant hair color accessible while overseeing financial performance, operational efficiency, and market expansion. Their leadership fosters a creative and collaborative culture that empowers all team members to contribute to Bleach's continued growth and pioneering presence in the beauty industry.

Bleach London

Org chart

Teams

Operations Team

Marketing Team

Leadership Team

Offices

Bleach London

Org chart

Teams

Operations Team

Marketing Team

Leadership Team

Offices

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