Farbod Sedaei

Farbod Sedaei has extensive experience in business intelligence and data administration, currently serving as the Director of Business Intelligence, Pricing Intelligence, and Database Administration at Blick Art Materials since May 2012. In this role, Farbod Sedaei has successfully gathered and analyzed over 700 terabytes of customer interaction data, employing AI and ML models to enhance sales and customer experience, notably generating over $40 million through product recommendations. Previously, from May 2010 to May 2012, Farbod Sedaei worked as a Senior BI Architect at Hub Group, where collaboration with business teams resulted in the integration of over 100 new KPIs into the data warehouse, allowing for the creation of more than 200 reports and visualizations that improved efficiency and helped secure a significant contract with Walmart. Farbod Sedaei's career began as a Senior Database Administrator across multiple companies from May 2005 to May 2010.